Tuesday, March 8, 2011

Spam

What Is the Problem?

Unsolicited, mass e-mail:
  • •is cheap to senders but may impose costs on the recipient’s time and/or the recipient’s online account.
  • •may contain objectionable content (political, commercial ads, solicitations for funds, pornography, etc.).
  • •may contain a disguised return address.
  • •may pass through filters.
  • •invades privacy.
  • •creates a financial and managerial burden on ISPs.

Cases and Free Speech Issues:

AOL v. Cyber Promotions
  • •AOL and other service providers have successfully sued spammers because of the cost burden imposed.
Disgruntled Intel Employee

  • •Initially, a court ruled that non-commercial spam to Intel employees at their Intel e-mail accounts was a form of trespass.
  • •The CA Supreme Court ruled that it was not.

Solutions:
  • •Technology: filters that screen out spam.
  • •Market Pressure: services that list spammers.
  • •Business Policy: at the discretion of the recipient, all e-mail would be charged a microfee.
  • •Law: create restrictions that are consistent with the First Amendment.
  • •Vigilantism: punish spammers by hacking into their phone or computer systems.

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